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Monday Jul 13, 2020
Monday Jul 13, 2020
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It can be hard to know what to email your fans. You don't want each email to be some sales pitch. You want to keep them engaged and entertained but you also don't want to push them away. On today's call we give you some solid tactics for using email effectively while avoiding email pit falls
Check out the podcast here https://youtu.be/BVnMiobHArQ
Topics Discussed:
Make sure necessary emails are in place i.e. your funnel
"Seinfeld" experience... story telling
"red ocean"... your niche... have already heard that message but it's diluted
"blue ocean"... your message gets through
Create an emotional a supportive connection
watch what your 'competition" is doing and notify it to make it more relevant to your fans
tell a story
communicate that feeling of your music
structure of an email... serialize
talk about the story of your music... the lyrics... the music... why you wrote etc... interesting facts etc...
Seasonal topics... x’mas etc...
Brownie locks marketing calendar https://www.brownielocks.com
News in your niche... other bands musicians etc...
How often... depends on what you have to say
Remember the more people on your list the money you will spend
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