What is a (guitar) "lick" any way? (Rockin' Rant #30)

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I gave you the low down on "the riff" a few episodes ago. Now it's time to get into one of the most misunderstood aspects of guitar playing... "the lick". Despite (or maybe because of) its sexual connotaion licks are one of the reasons you love great guitar playing. Let me explain....
Topics covered:
-the definition
-the four letter word of rock
-licks before shred
-the difference between a lick and a riff
-licks and riff living together... mass hysteria!