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The Home Of Guitar Driven Rock. If you like what you hear, please tip! https://www.paypal.me/LouLombardi
Episodes
Sunday Mar 01, 2020
Sunday Mar 01, 2020
Want to learn to jam like your favorite rock and metal guitarists? Check out this kick ass offer from our friends at JamPlay: jamplayholiday.loulombardimusic.com
Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardi
Check out the podcast here https://youtu.be/WkCW2V8FPXo
I know that we have said it before but this REALLY IS the heavy rock shoot out for the ages.... Black Sabbath vs Led Zeppelin! On today's show we will let you know... Who rocked harder? Who was more influential? Who had the better riffs? Who were the better song writers?
Topics Covered:
Sabbath listening to Led Zeppelin II
Light & shade vs all shade
Greater range
Sabbath's jazz foundations
longest career
line up changes
production inconsistencies
Featured Loudini Artists: Chip & the Charge Ups Black Laurel Reign of Z Lou Lombardi
Saturday Feb 29, 2020
Saturday Feb 29, 2020
This week we will be discuss the importance of your persona and presence and how that translates to your brand.
Check out the podcast here https://youtu.be/NpLB0ESYcns
Topics Discussed:
Define Persona... who you present yourself to the world
Authentic vs Fake
Start with authenticity
Everything is fake to some degree
Cynically Fake... the bad side... doing anything to get something
Contractually Fake... like what actors do
create a "willing suspension of disbelief"
bring authenticity to your "fakery"
merge who you are with who you want to be and who your audience wants you to be
find a way to connect
does your persona grow out of your art?
KISS example... grounded in adolescence dreams
Know who you are and what you are saying (your message)
Dial yourself up
Visualize yourself as the character that you are portraying
Write a lot... see what it looks like... dial that up
play live as much as you can
pay attention to how things are received
look for real reviews
What's your personal message?
Friday Feb 21, 2020
Friday Feb 21, 2020
Want to learn to jam like your favorite rock and metal guitarists? Check out this kick ass offer from our friends at JamPlay: jamplayholiday.loulombardimusic.com
Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardi
Check out the podcast here https://youtu.be/gYJ6m4Lxfbw
Join us for a celebration of Pyromania, Def Leppard's third studio album. In addition to setting the standard for drum sounds for the next 10 years this record bridged the band's penchant for heavy rock with pop sensibilities. We will give you all the dirt and facts that you probably didn't know about this classic hard rock album
Topics Covered:
Featured Loudini Artists: Grande Royale FireWolfe Magnum Lou Lombardi
Thursday Feb 20, 2020
Thursday Feb 20, 2020
Is it best to use Amazon and stores like that or to bring people into your world with a "funnel"?
check out the video podcast here https://youtu.be/2rEFeQPAx_E
Topic discussed:
Store vs. Funnel
Controling the discussion with a landing page... then to store or offer
Offer should always solve a problem
Use website for "authority" and credibility
traffic PLUS conversions equals money
it's not ALL about conversions
do you know yourself? What is going to work for you?
Do you have content published? Where? What are the links? Make a list
What products do you have? where are they? keep and organized list as you go
Time... everything that you create in your business will take away from your music
Money with move things along quicker
If you don't know marketing... learn... out source as needed
Personality traits... what works for you and the way that you like to work
Listing Service/Listing Network... i.e. Amazon, eBay, Etsy etc... to get traffic
they will control it
your on there with your competition
they take a cut...hurts your profits
good way to get started with selling on line..
build momentum
prove financial value
Funnel...fan capture page, landing page etc...
own your on audience
collect information
Website
if people want to know more
get people talking about you
can be simple
can be a blog...
Sunday Feb 09, 2020
Sunday Feb 09, 2020
Want to learn to jam like your favorite rock and metal guitarists? Check out this kick ass offer from our friends at JamPlay: jamplayholiday.loulombardimusic.com
Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardi
Check out the podcast here https://youtu.be/pnP5Fzxm_6k
As we are so fond of saying on the podcast, "If you think rock is dead, then you're just not paying attention!" Keeping true to our word, we expose the top ten bands that you will DEFINITELY want to keep your eye on in 2020..just in case you HAVEN'T been paying attention! ;)
Topics Covered:
Negrito
Bishop Gunn
Church of The Cosmic Sky
Dinosaur Pile-up
Amyl & the Sniffers
Those Damn Crows
Crown Lands
Dirty Shirley
Joyous Wolf
Quaker City Nighthawks
Glorious Sons
The Underground Theives
Liliac
Sunday Feb 09, 2020
Sunday Feb 09, 2020
Want to learn to jam like your favorite rock and metal guitarists? Check out this kick ass offer from our friends at JamPlay: jamplayholiday.loulombardimusic.com
Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardi
Print On Demand maybe the best way to get started selling physical merchandise to your fans. However, the devil is in the details and there is a lot of things that you should know before launching a Print On Demand store. Today we help you sort that out, in part one of our discussion on Print On Demand.
Check out the podcast here https://youtu.be/1M3NkdQsVt8
Topics Discussed:
POD ...a way to keep upfront costs down
don't end up with a basement full of merch that you can't sell etc...
Shop around... new providers coming on line all the time.
always order one for yourself first.
thinking of merch as part of a bigger package
trademark and copyright
some phrases are trademarked... check before you use
some fonts are copyrighted
create and idea bank
pay attention to the mechanics of what will look good on your merchandise
300 DPI resolution
Use a transparent background "transparency map"
color theory
black is best? Maybe? Offer a few other colors...make sure that they are the best for the design and the product
Customer Service:
return policy
speed of shipping etc...
using platforms like Amazon and Etsy... proceed with caution. know the rules
Monday Feb 03, 2020
Monday Feb 03, 2020
Want to learn to jam like your favorite rock and metal guitarists? Check out this kick ass offer from our friends at JamPlay: jamplayholiday.loulombardimusic.com
Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardi
Check out the podcast here https://youtu.be/2YmvHkdLen0
With so many bands reuniting and so many farewell tours it can be tough to know where to spend your concert dollars this year. On this week's show, we will breakdown the rock and metal tours that are coming your way in 2020 and give you a list of the best of the best so you can make an informed decision! Featured Loudini Artists: Magnum The Fading Light Blindstone Lou Lombardi
Topics Covered:
Ozzy no more tears 2
Elton John Farewell Yellow brick road tour
Rammstein!
Bon Jovi
Rod Stewart w/Cheap Trick
Motley Crue and co.
Greenday
Black Crows
Journey
Alanas: Jagged Little Pill Tour
Alice Cooper, Tesla, Lita Ford
Monday Feb 03, 2020
Monday Feb 03, 2020
Topics:
Create a funnel
Formula:
Hook
Story
Offer/Action
How to get topics?
follow others in you niche
set up google alerts for topics in your niche
Check out the podcast here https://youtu.be/rT87-OebtqM
Rethinking Why We Send Email in the First Place
How to Get Your Emails in the “A” Pile
Create a conversation
Repeat who you are and what you do
Put the offer in the signature
Copy:
write to people no to a list
"from" should be your name
be trust worthy
present your self as how they want to see you... be on their side
keep it short
if it's long send them to an outside page or video where you can give them a bigger offer
consider doing "serial shorts" if the topic is long
create a unique voice
be careful with "templates"
don't be spammy
use curiosity
use emojis
The Most Important Email Marketing Metric: Replies
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Who should you be targeting with your emails?
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How do you write emails that lead to conversations?
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What should your emails look like? (plain text vs. HTML)
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How do you write subject lines that cut through the noise?
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When are the best days and times for emailing leads?
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How do you build nurturing campaigns that aren’t annoying?
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How do you manage email replies?
Join the discussion:https://www.facebook.com/groups/1862807503952943/
Saturday Jan 25, 2020
Saturday Jan 25, 2020
Have you been looking at Crowdfunding as a way to solve the financial problems in your (music) business? You may want to re-think your position after listening to today's podcast. We will cut through the b.s. and give you the real story on crowdfunding.
Check out the podcast here https://youtu.be/qxFMSud46Gs
Topics discussed:
First of all you need a crowd
Get fans prepped
Mindset
Network
What is your message?
write good copy
it's a marketing campaign like anything else
does your project connect with your audience?
build high value into your campaign
How much do you need?
What will you give in return for support?
Get people on board ahead of time
Build on past success
Read: The KLF Manual
Monday Jan 20, 2020
Monday Jan 20, 2020
Want to learn to jam like your favorite rock and metal guitarists? Check out this kick ass offer from our friends at JamPlay: jamplayholiday.loulombardimusic.com
Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardi
This weeks we discuss the pros and cons of using automated messages in Facebook Messenger.
Topics discussed:
Facebook Messenger automation
Check out the podcast here https://youtu.be/0Eq2xPkvXE4
The benefits:
faster than traditional landing page etc...
saves time...
easier to communicate "many to one"
tool for tracking
a way to introduce yourself....not so much promotion
Pitfalls:
can come across as fake
can be annoying
don't copy and paste copy
Be HONEST that it's a bot!
NOTE: You only have 24 hours to keep people active